The Oxford Scenario Planning Approach
Rafael Ramírez and Angela Wilkinson
Reviews and Awards
"I applaud your efforts to put scenario planning on a solid academic footing; the lack of such intellectual grounding is a notable weakness in this fine art drawn which is mostly drawn from practice." - Paul J.H. Schoemaker is an entrepreneur, researcher and speaker who was a Professor at the University of Chicago and the Wharton School for many years
"Richard Normann would be proud to see how his ideas concerning scenario planning have been developed and adapted to present conditions. In turbulent times, reframing is a necessity, and fixed framing a threat. The future is a useful fiction indeed, and the authors show convincingly how to make use of it in knowledgeable management. This book encourages reflection and experimentation, and will interest theoreticians as well as practitioners." - Barbara Czarniawska, Professor of Management Studies, University of Gothenburg.
"Scenario planning unlocks dynamic ways of thinking and forces strategists to confront and plan for the unanticipated twists and turns of the future. Turbulence, uncertainty, and ambiguity in our world are growing both in terms of amplitude and velocity. Rafael Ramírez & Angela Wilkinson lay out a usable and rigorous, structured toolbox to help chart a way forward in these conditions." - David Levin, President and CEO of McGraw-Hill Education
"In a post- 9/11/financial crisis/geopolitically turbulent world, scenario planning has become more central than ever to the development and execution of successful corporate strategy. Strategic Reframing is the how to guide to effective use of scenario planning. I heartily recommend this compelling benchmark to anyone interested in seizing competitive advantage in an era of chronic volatility and ever-more rapid change." - Paul A. Laudicina, Chairman, Global Business Policy Council; Partner and Chairman Emeritus, A.T. Kearney
"Undoubtedly it is certain to become a well-thumbed fixture on the bookshelves of serious scenario planners and foresight practitioners." - John P Sykes, Green Fields Research