Journals Higher Education

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304 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190844271


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Bookseller Code (04)

Strategic Media Relations in the Age of Information

An Evidence-Based Approach

Dustin W. Supa and Lynn M. Zoch

  • Explains the "what, why, and how" of media relations more fully than any other text, uniquely showing students how to measure the impact of their work
  • Prepares students for successful careers in media relations with coverage of practical topics, including assessing newsworthiness; managing objectives, goals, strategies, and expectations from organizations and journalists; tactics used within a strategic media relations plan; and proactive measurement and evaluation
  • Asks students to imagine themselves in difficult real-world situations and to strategize possible solutions through "Challenge Case" features
  • Includes commentary from a range of practitioners at all levels--from a range of industries--that gives students insight into how media relations practices work in real life
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