Journals Higher Education

$40.00

Paperback

Published: 01 January 2016

400 Pages

9.5 x 6.6 inches

ISBN: 9780199044931


Bookseller Code (06)

Strategic Marketing 2e: Theory and applications for competitive advantage

Second Edition

Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Edited by Prof Peet Venter, and Prof Mari Jansen van Rensburg

  • South African textbook is accessible to students Opening case study to orientate students Case examples to illustrate theory Additional Perspectives give students an holistic view of marketing and encourage them to think critically Strategy in action features focus on how theory can be applied in specific situations Key terms assist students who may struggle with language and concepts Marketing Plan Input illustrates how the marketing plan is conceptualise and executed E-activities encourage students to gain experience in the real world Closing case study consolidates knowledge and the accompanying questions encourage students to engage and reflect on the content
  • Opening case studies
  • Case example boxes
  • 'Strategy in action' boxes with questions
  • Reflection boxes
  • Discussion questions
  • Closing case studies with questions
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