Journals Higher Education

£50.99

Paperback

Published: 20 December 2007

848 Pages | 90 colour photographs, 80 figures and tables

265x195mm

ISBN: 9780199216468


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This text is published by OUP Higher Education Division

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Strategic Management

Theory and Application

Adrian Haberberg and Alison Rieple

  • The only undergraduate student-focused textbook on strategic management with an emphasis on skills development, promoting skills in critical thinking, analytical rigour and creativity throughout
  • Recent, illustrative examples of what can go wrong with even the most well-conceived strategies allowing a focus on realism for students
  • Four running examples, end-of-chapter cases and longer cases to provide a focus on the relevance of the theory to real-life context
  • Balanced and rigorous approach to examining theory, which offers a fusion of two main disciplines: organization theory and economics
  • Features extensive digital material (on both website and DVD) that is fully integrated with the textbook to offer a blended learning solution.
  • National and international coverage of strategic management to place the concepts in a broad context
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