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Published: 25 May 2000

378 Pages | figures


ISBN: 9780198782292

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Sample Material Chapter 1 Introduction Companion website

Strategic Management

Process, Content, and Implementation

Hugh Macmillan and Mahen Tampoe

  • Crisp and readable volume contains all the essential information for an introductory strategy course
  • Clear figures and boxed case material bring concepts to life and indicate practical application of theory
  • Chapter summaries and further reading lists assist the student's learning process and point to other information sources
  • Both authors have experience as teachers, researchers, practitioners, and consultants
  • Include new alternative strategies aimed at overcoming limitations of conventional approaches

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