Journals Higher Education



Published: 15 May 2009

288 Pages | Numerous figs.

ISBN: 9780199544509

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Bookseller Code (06)

Strategic Customer Management

Strategizing the Sales Organization

Nigel F Piercy and Nikala Lane

  • Provides the first model of the strategic sales organization
  • Action- and decision-oriented throughout
  • Includes new and up-to-date research findings interpreted for management application
  • Uses practical examples, diagrams, and charts throughout

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