Journals Higher Education



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Published: 12 March 2009

344 Pages | Numerous figures


ISBN: 9780199544509

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Bookseller Code (AE)

Strategic Customer Management

Strategizing the Sales Organization

Nigel F Piercy and Nikala Lane

  • Provides the first model of the strategic sales organization
  • Action- and decision-oriented throughout
  • Includes new and up-to-date research findings interpreted for management application
  • Uses practical examples, diagrams, and charts throughout

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