Journals Higher Education



Published: 13 January 2013

240 Pages

9.7 x 6.7 inches

ISBN: 9780195576894

Bookseller Code (06)

Strategic Communication: Principles and Practice

James Mahoney

  • The book guides students through the principles for planning, writing, and implementing strategic communication plans.
  • Fills a gap for an Australian strategy text that links planning for long term and immediate organisational communication needs.
  • Focuses on high level strategic communication in supporting business directions.
  • Chapter Exercises are included throughout the text to encourage students to think more broadly about communication strategy and how it links to business planning.
  • In Theory panels draw attention to key theories and demonstrate the important links between theory and practice.

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