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Published: 15 September 2016

320 Pages


ISBN: 9780190303761

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This text is published by OUP Higher Education Division

Strategic Communication

Campaign Planning

Second Edition

James Mahoney

  • Chapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy
  • Cases throughout help readers apply theory to real-life situations
  • In Theory panels highlight key theories and demonstrate important links between theory and practice

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Social Sciences > Business & Management