Journals Higher Education

$76.95

Paperback

Published: 30 September 2015

320 Pages

9.7 x 7.4 inches

ISBN: 9780198704201


Also Available As:

Ebook


Bookseller Code (04)

Strategic Brand Management

Third Edition

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

  • The only textbook to fully analyse the social, cultural, and emotional impact of brand strategy on consumer perceptions.
  • The international author team provides expert insights into the brand management industry and contextualises academic theory with managerial applications and real-world results.
  • Discussion questions, case studies, key concept boxes, and full colour diagrams enrich the reader's understanding throughout every chapter.
  • A wide range of global examples enables students to analyse and compare international approaches to strategic brand management.
Share:

Also of Interest