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Published: 08 September 2012

392 Pages

9.2 x 6.1 inches

ISBN: 9780199657780

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Bookseller Code (01)

Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Michael A. Cusumano

Clarendon Lectures in Management Studies

  • Identifies six enduring principles that underpin the management practices of great companies
  • Each chapter takes one principle, contrasts it with its counterpoint, reviews the latest research on the subject, shows how the idea evolved in real situations, and explores its implications and applications
  • Each chapter ends with a focused set of lessons for managers
  • The focus is on innovation and adaptability; and on deep principles, not quick fixes
  • Cusumano argues that innovation management and the ability to exploit change, planned and unplanned, are central elements of effective strategy over the long haul

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