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Published: 04 February 2010

384 Pages


ISBN: 9780199572489

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Soft Innovation

Economics, Product Aesthetics, and the Creative Industries

Paul Stoneman

  • Breaks new ground in the study of innovation
  • Includes the measurement, impact, policy implications, and the determinants of the diffusion, of soft innovation
  • Considers culture and the cultural industries, aesthetics, creativity and the creative industries, and a number of other similar topics
  • Implications for innovation, marketing, and design
  • Draws on extensive research in publishing, film, video games, and architecture
  • Important policy implications

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