Journals Higher Education
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Published: 11 February 2016

320 Pages


ISBN: 9780199328437

Bookseller Code (AE)

Social Media: Enduring Principles

Ashlee Humphreys

  • Solid grounding in academic research. Current books on social media are quickly eclipsed by new trends only months after being published. Although Social Media: Enduring Principles does include current examples, it is primarily based on enduring concepts and modes of inquiry.
  • Market-oriented approach. Social Media is based not only on foundational research but also exhaustive analyses of what instructors currently teach.
  • Discussion questions and exercises
  • Covers both interpersonal and mass media approaches

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