Journals Higher Education



Published: 03 December 2015

320 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199328437

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Bookseller Code (04)

Social Media: Enduring Principles

Ashlee Humphreys

  • Solid grounding in academic research. Current books on social media are quickly eclipsed by new trends only months after being published. Although Social Media: Enduring Principles does include current examples, it is primarily based on enduring concepts and modes of inquiry.
  • Market-oriented approach. Social Media is based not only on foundational research but also exhaustive analyses of what instructors currently teach.
  • Discussion questions and exercises
  • Covers both interpersonal and mass media approaches

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