Journals Higher Education
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Published: 05 August 2016

496 Pages

7-1/2 x 9-1/4 inches

ISBN: 9780190215071

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Bookseller Code (04)

Social Media and Mobile Marketing Strategy

Randi Priluck

  • First text to provide an academic and research-based approach to social media marketing
  • Incorporates substantial coverage of mobile market opportunities
  • Includes comprehensive case studies to illustrate key points in each chapter
  • Provides numerous examples of firms that have both successfully and unsuccessfully navigated the social media and mobile marketing sphere, offering students real-world lessons

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