Social Marketing Research for Global Public Health
Methods and Technologies
W. Douglas Evans
W. Douglas Evans, Ph.D., is Professor of Prevention and Community Health at The George Washington University. He has published extensively on the effectiveness of health communication and marketing for behavior change. He conducts research on health branding and the development and evaluation of new health technologies. He works both in the United States and in developing countries. In addition to the current volume, he previously published Public Health Branding, and is finishing The Psychology of Branding.