Journals Higher Education

$74.00

Paperback

Published: 14 July 2016

312 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780199757398


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Bookseller Code (05)

Social Marketing Research for Global Public Health

Methods and Technologies

W. Douglas Evans

  • The first book to codify social marketing research methods for a public health audience
  • Focus on application of new technologies and communication channels to marketing of health interventions and research on those approaches
  • Offers evidence-based approach to implementing and evaluating public health programs
  • Includes detailed case studies drawn from social marketing campaigns and studies in both developed world and developing world
  • Holistic view of public health that includes topics ranging from civic engagement, the social and physical environment, and children's media exposure
  • An ideal core or companion text for advanced undergraduate, masters, or doctoral courses in public health
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