Journals Higher Education



Published: 30 November 2009

384 Pages | 50 b/w line drawings, 50 b/w halftones, 8 color plates

ISBN: 9780199550692

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Bookseller Code (05)

Social Marketing and Public Health

Theory and practice

Edited by Jeff French, Clive Blair-Stevens, Dominic McVey, and Rowena Merritt

  • Includes both theory and practice sections, to allow the reader to move from the theory to a step by step approach to implementation
  • Stand alone chapters are set out in logical sequence to allow the reader to either dip in and select relevant sections based on existing knowledge or work through book systematically
  • Includes a guide to other resources to provide the reader with additional material and support networks and examples
  • Practical examples illustrate how both theory and practice have been used in the real world
  • Practical tools and check lists assist the reader in translating theory into practice and provide practical tools to readers wanting to initiate a social marketing project
  • Clear learning objectives for each chapter assist the reader in selecting and planning learning
  • Reader review exercises for each chapter assists the reader in reviewing learning and revising

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