Journals Higher Education

£40.99

Paperback

Published: 01 October 2009

366 Pages | Black and white line drawings and halftones

246x171mm

ISBN: 9780199550692


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Bookseller Code (AU)

Social Marketing and Public Health

Theory and practice

Edited by Jeff French, Clive Blair-Stevens, Dominic McVey, and Rowena Merritt

  • Includes both theory and practice sections, to allow the reader to move from the theory to a step by step approach to implementation
  • Stand alone chapters are set out in logical sequence to allow the reader to either dip in and select relevant sections based on existing knowledge or work through book systematically
  • Includes a guide to other resources to provide the reader with additional material and support networks and examples
  • Practical examples illustrate how both theory and practice have been used in the real world
  • Practical tools and check lists assist the reader in translating theory into practice and provide practical tools to readers wanting to initiate a social marketing project
  • Clear learning objectives for each chapter assist the reader in selecting and planning learning
  • Review exercises for each chapter assists the reader in reviewing learning and revising
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