Journals Higher Education



Published: 09 February 2017

272 Pages


ISBN: 9780198717690

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Highly Commended in the BMA Book Awards 2018

Social Marketing and Public Health

Theory and Practice

Second Edition

Edited by Jeff French

  • Includes both theory and practice sections and provides a cohesive transition from theory to implementation
  • Standalone chapters are set out in a logical sequence, allowing for either quick reference of relevant sections or for the book to be worked through systematically
  • Includes practical checklists, support networks, chapter-by-chapter learning objectives, and a guide to other resources
  • Real-world examples and review exercises provide excellent revising tools and illustrate how theory is used in practice

New to this Edition:

  • Updated to reflect the latest theory of both public health and social marketing
  • ew case studies from developed and developing countries offer a global perspective on theory and practice
  • Additional sections on related theory and practice; including the use of social franchising and digital marketing to improve health chapters

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