Journals Higher Education



Published: 09 February 2017

272 Pages


ISBN: 9780198717690

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New Edition

Social Marketing and Public Health

Theory and Practice

Second Edition

Edited by Jeff French

  • Including both theory and practice sections provides a cohesive transition from theory to a step by step approach to implementation
  • Stand alone chapters are set out in logical sequence, allowing for either quick reference of relevant sections or for the book to be worked through book systematically
  • Includes a guide to other resources, providing additional material, support networks, and examples
  • Practical examples illustrate how both theory and practice have been used in the real world
  • Practical tools and check lists assist in translating theory into practice and provide practical tools for initiating a social marketing project
  • Clear learning objectives for each chapter provide a structure for selecting and planning learning
  • Review exercises for each chapter assists the reader in reviewing learning and revising

New to this Edition:

  • Updated to reflect the latest theory of both public health and social marketing
  • New case studies from developed and developing countries offer a global perspective on theory and practice
  • New sections on related theory and practice have been added, including on the use of social franchising and digital marketing to improve health

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