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Published: 16 April 2015

328 Pages | b/w illus.


ISBN: 9780199390076

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Simply Rational

Decision Making in the Real World

Gerd Gigerenzer

Evolution and Cognition

  • Brings together applied and theoretical research on risks and decision making in the fields of medicine, psychology, and economics.
  • Shows why understanding statistics and the psychological processes of heuristic decision making are crucial to both research and everyday life.
  • Draws on many concrete, real-world examples of heuristics in action, mostly from the realm of healthcare.

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