Journals Higher Education

$35.00

Paperback

Published: 15 June 2009

ISBN: 9780195689082


Bookseller Code (06)

Services Marketing, Operations, and Managment

Vinnie Jauhari and Kirti Dutta

Services: Marketing, Operations, and Management is a comprehensive textbook for students pursuing MBA courses, with specialization in marketing. The book is strong on services management aspects such as operations and processes, technology, human resources, quality, strategies for growth, excellence, innovation, and ethics. It contains a large number of boxed items/exhibits which give insights from the Indian service industry.

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