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This item has an extended shipping time. The typical delivery time is 6 weeks.

Published: 13 May 2004

452 Pages | Numerous B&W illustration and tables

240 x 184mm

ISBN: 9780195667585

Bookseller Code (AJ)

Services Marketing

Govind Apte

This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of ...

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