Journals Higher Education



Published: 12 July 2012

416 Pages | 30 illus.

9.8 x 8.0 inches

ISBN: 9780195572315

Bookseller Code (06)

Services Marketing

William Chitty, Andrew Hughes, and Steven D'Alessandro

  • Recognises that Australian and New Zealand service organisations are developing closer economic ties with the growing markets of South-East Asia
  • The pedagogical approach is based on problem based learning
  • Includes 'Services in Action' features to provide contemporary examples of recent services marketing theory and practice
  • Supported by comprehensive case studies at the end of each part
  • Supplementary materials are provided for lecturers including PowerPoint slides, an extensive Test Bank of assessment questions and comprehensive Instructor Manual.

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