- Arts & Humanities
- Online Resources
- Grove Art Online
- Grove Music Online
- Oxford Islamic Studies Online
- Oxford Scholarly Editions Online - Medieval Poetry
- View All
- Resources
- Close
- Dictionaries & Reference
-
- Geographical Reference
- Bilingual Dictionaries
- Encyclopedias
- English Dictionaries
- Language Reference
- Public Speaking Guides
- Quotations
- Thesauri
- Online Resources
- Resources
- Close
-
- Law
-
- Antitrust Law
- Arbitration
- Civil Law
- Comparative Law
- Constitutional & Administrative Law
- Construction Law
- Contract Law
- Corporate Law
- Criminal Law
- Employment & Labor Law
- Environment & Energy Law
- European Union Law
- Family Law
- Financial Law
- History of Law
- Human Rights & Immigration
- Intellectual Property Law
- International Law
- IT & Communications Law
- Jurisprudence & Philosophy of Law
- Law & Politics
- Law & Society
- Legal System & Practice
- Medical & Healthcare Law
- Philosophy of Law
- Policing
- Property Law
- Study & Revision
- Terrorism & National Security Law
- Tort Law
- Online Resources
- Investment Claims
- Oxford International Organizations
- Oxford Legal Research Library
- Oxford Reports on International Law
- View All
- Resources
- Close
-
- Medicine & Health
-
- Allied Health Professions
- Anesthesiology
- Clinical Medicine
- Clinical Neuroscience
- Critical Care
- Dentistry
- Emergency Medicine
- Family Practice
- Forensic Medicine
- Hematology
- History of Medicine
- Medical Dentistry
- Medical Ethics
- Medical Skills
- Online Resources
- ESC CardioMed
- Oxford Medicine Online
- Oxford Research Encyclopedias: Global Public Health
- Oxford Student Room
- View All
- Resources
- Close
-
- Science & Mathematics
-
- Biological Sciences
- Chemistry
- Computer Science
- Computing
- Earth Sciences & Geography
- Engineering & Technology
- Environmental Science
- History of Science & Technology
- Materials Science
- Mathematics
- Neuroscience
- Physics
- Psychology
- Online Resources
- Oxford Clinical Psychology
- Oxford Research Encyclopedias: Physics
- Oxford Scholarship Online
- Very Short Introductions
- View All
- Resources
- Close
-
- Social Sciences
- Online Resources
- Encyclopedia of Social Work
- Oxford Handbooks Online: Political Science
- Oxford Scholarship Online
- Very Short Introductions
- View All
- Resources
- Close
Services Marketing
Second Edition
William Chitty, Steven D'Alessandro, David Gray, and Andrew Hughes
- A 'problem-based' learning approach, written in a relaxed style to encourage students to read, and develop, a practical applied understanding of services marketing rather than merely learning definitions.
- Services in Action' boxes - put the theory into context and provide practical and contemporary examples of Services Marketing in Action.
- Industry Insights - Examples of services marketing in industry provide additional case examples.
- Case Studies - are grouped at the end of each Part. These are a 'time out' for students to apply the theory discussed in each part to real-life business situations. Case studies provide focussed learning with questions provided to frame the case and offer students the opportunity to probe deeper into the implications for services marketing.
New to this Edition:
- New author, David Gray
- A strong focus on application of theory to practice
- Updated case studies and current examples
- New chapters: Chapter 5 'Developing Service Products' - Chapter 6 'The Service Delivery Process and Self-service Technology' - Chapter 12 'Complaint Handling and Service Recovery'