Journals Higher Education



Published: 13 July 1995

336 Pages

5-5/16 x 8 inches

ISBN: 9780195098389

Bookseller Code (06)

Selling God

American Religion in the Marketplace of Culture

R. Laurence Moore

In a sweeping, colorful history that spans over two centuries of American culture, R. Laurence Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion--and how business leaders have borrowed (and invented) religion to promote commerce. Ranging from the rise of gymnasiums and "muscular Christianity" to L. Ron Hubbard's Church of Scientology, Selling God provides both fascinating social history and an insightful look at religion in America.