Journals Higher Education
Important OUP's Response to COVID-19 Learn more



Published: 17 October 2013

2,989 Pages


ISBN: 9780199663378

Also Available As:


Also Available In:

Bookseller Code (AE)

Seduction by Contract

Law, Economics, and Psychology in Consumer Markets

Oren Bar-Gill

  • An accessible, rigorous explanation of the inner workings of consumer markets and of the consumer contracts that we all sign
  • Confronts the legal policy challenges raised by seductive contracts, and proposes clear solutions to give consumers better protection and enhance market efficiency
  • Provides detailed case studies of three major consumer markets - credit cards, mortgages and cell phones - grounding the general theory in real world examples
  • Applies behavioural economics to the understanding of consumer contracts, an important practical case-study for behavioural economists

Also of Interest

Related Categories

Law > Law & Society
Law > Contract Law