Journals Higher Education



17 December 2013

304 Pages

9.2 x 6.1 inches

ISBN: 9780199663378

Also Available As:


Bookseller Code (06)

Seduction by Contract

Law, Economics, and Psychology in Consumer Markets

Oren Bar-Gill

  • An accessible, rigorous explanation of the inner workings of consumer markets and of the consumer contracts that we all sign
  • Confronts the legal policy challenges raised by seductive contracts, and proposes clear solutions to give consumers better protection and enhance market efficiency
  • Provides detailed case studies of three major consumer markets - credit cards, mortgages and cell phones - grounding the general theory in real world examples
  • Applies behavioural economics to the understanding of consumer contracts, an important practical case-study for behavioural economists

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Related Categories

Law > Law & Society
Law > Contract Law