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Published: 26 April 2012

544 Pages


ISBN: 9780198072027

Bookseller Code (AG)

This text is published by OUP Higher Education Division

Sales Management

Pradip Mallik

  • Provides in-depth coverage and analysis of all the approaches and strategies of personal selling
  • Concepts are explained with the help of Indian examples taken from real life experiences
  • Illustrates extensively on the selection process of a sales management team and its relation with other departments
  • Provides certain guidelines on effective sales performance

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