Journals Higher Education



Published: 21 December 2011

860 Pages

ISBN: 9780198061151

Bookseller Code (06)

Retail Management

Second Edition

Chetan Bajaj, Rajnish Arya, and Nidhi Varma Srivastava

Retail Management is a comprehensive textbook tailored to meet the expectations of MBA students for a book that provides a detailed analysis of the Indian retail marketing scenario.


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