Journals Higher Education



Published: 15 September 2017

360 Pages

6-1/8 x 9-1/4 inches

ISBN: 9780190698577

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Bookseller Code (06)

Restoring Consumer Sovereignty

How Markets Manipulate Us and What the Law Can Do About It

Adrian Kuenzler

  • Demonstrates that improved legal policy can assist consumers and increase market efficiency
  • Develops a novel set of responses to problems of consumer sovereignty by drawing from primary source behavioral and experimental economic work
  • Explores the growing amount of advertising and marketing of goods and services in a time and age where product manufacturers and sellers often know more about consumers than consumers know about themselves
  • Matches a large amount of trademark law scholarship to the notion of what constitutes trademark dilution with similar accounts analyzing the idea of protecting the 'prestige' of everyday goods across the entire span of intellectual property and antitrust laws
  • Uses examples from the digital economy to illustrate the way in which consumers exhibit preferences for collaborative consumption
  • Contains a comprehensive analysis of recent U.S. case law and makes reference to European legal doctrine repeatedly

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