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Published: 27 October 2005

496 Pages | 58 halftones, 29 line illus., 46 color

ISBN: 9780199269433

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Bookseller Code (06)

Renewing Unilever

Transformation and Tradition

Geoffrey Jones

  • Unique company history of Unilever from the 1960s, a leading global company and producer of many popular household brands of consumer products such as Dove, Ben & Jerry's, Bird's Eye, Timotei, Lux, Sunsilk, and Wall's
  • Written by a leading business historian provided with unrestricted access to company archives and executives
  • Fascinating insight into the management of a leading multinational in the era of globalization
  • Traces the efforts to renew the company, and the strategy developed in the mid-1980s focused onfast moving consumer goods