Journals Higher Education

£79.00

Hardback

This item is printed to order. Items which are printed to order are normally despatched and charged within 5-10 days.

Published: 25 August 2005

466 Pages | 24 pp colour plates, numerous halftones, figures and tables

246x171mm

ISBN: 9780199269433


Also Available As:

Ebook


Bookseller Code (AJ)

Renewing Unilever

Transformation and Tradition

Geoffrey Jones

  • Unique company history of Unilever from the 1960s, a leading global company and producer of many popular household brands of consumer products such as Dove, Ben & Jerry's, Bird's Eye, Timotei, Lux, Sunsilk, and Wall's
  • Written by a leading business historian provided with unrestricted access to company archives and executives
  • Fascinating insight into the management of a leading multinational in the era of globalization
  • Traces the efforts to renew the company, and the strategy developed in the mid-1980s focused onfast moving consumer goods
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