Journals Higher Education
Important We hope you are enjoying our new website. More information about the changes

£33.49 £25.12

Paperback

Published: 09 December 2010

296 Pages

234x156mm

ISBN: 9780199578078


Also Available As:

Ebook


Also Available In:


Request Inspection Copy


Bookseller Code (AG)

Introduction

Reconnecting Marketing to Markets

Edited by Luis Araujo, John Finch, and Hans Kjellberg

  • Interdisciplinary volume, with chapters authored by experts from Marketing, Organization Studies, Economic Sociology, and Science and Technology Studies
  • Rich empirical examples from a variety of market setting and across different geographies
  • Links marketing to economics and sociology for student readers
Share:

Also of Interest