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Published: 09 December 2010

296 Pages


ISBN: 9780199578061

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Reconnecting Marketing to Markets

Edited by Luis Araujo, John Finch, and Hans Kjellberg

  • Interdisciplinary volume, with chapters authored by experts from marketing, organization studies, economic sociology, and science and technology studies
  • Rich empirical examples from a variety of market setting and across different geographies
  • Links marketing to economics and sociology for student readers

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