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Published: 15 November 2018

672 Pages


ISBN: 9780190861063

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This text is published by OUP Higher Education Division

Quantitative Research Methods for Communication

A Hands-On Approach

Fourth Edition

Jason S. Wrench, Candice Thomas-Maddox, and Virginia Peck Richmond

  • An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts
  • Guided research assignments based on actual data-driven research questions
  • Real-world examples on writing research in the organizational environment, writing research reports for the public, and data visualization.
  • In-depth analyses of articles that feature statistical tests

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