Journals Higher Education

$94.95

Paperback

Published: 15 November 2018

672 Pages

8 x 10 inches

ISBN: 9780190861063


Also Available As:

Ebook


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Bookseller Code (04)

Quantitative Research Methods for Communication

A Hands-On Approach

Fourth Edition

Jason S. Wrench, Candice Thomas-Maddox, and Virginia Peck Richmond

  • An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts
  • Guided research assignments based on actual data-driven research questions
  • Real-world examples on writing research in the organizational environment, writing research reports for the public, and data visualization.
  • In-depth analyses of articles that feature statistical tests

New to this Edition:

  • A new discussion on the use of computer simulations in experiments
  • Streamlined chapter learning outcomes ensure that readers are more clearly able to ascertain what they should accomplish by reading the chapters.
  • More illustrations within the book add levity and further illustrate concepts
  • An updated website at https://oup-arc.com/access/wrench-4e where students can access the research articles discussed in the textbook, along with supplemental chapters on Qualitative Research, Open-Source Statistical Software Alternatives, Big Data, Advanced Statistical Procedures, and a Questionnaire. Video walk-throughs for software packages like SPSS, Excel, STATA, PSPP, and JASP are also included.
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