Journals Higher Education



Published: 02 November 2015

608 Pages

8 x 10 inches

ISBN: 9780190456405

Also Available As:


Bookseller Code (04)

Quantitative Research Methods for Communication

Third Edition

Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey

  • An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts
  • An examination of the three most common techniques used in communication research: survey, content analysis and experiment
  • A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication
  • A step-by-step introduction to statistical tools and guided research assignments based on actual data-driven research questions

New to this Edition:

  • A new chapter on big data and how researchers use it
  • Coverage of conflicts of interest in Chapter 3: Research Ethics
  • A thorough discussion of the major epistemological traditions within the field of communication
  • A new section on presenting research to external audiences highlighting the differences between research for academic audiences and research for the general public
  • Presentation of valuable information in a side-bar feature without disrupting the narrative
  • A new section on ordinary vs. scientific ways of knowing
  • Updated references and bolded key terms throughout
  • Examination of the modern use of infographics to display complicated statistical information
  • A new section on ex-post-facto experiments to examine how many experiments may not follow the traditional guidelines

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