Public Relations Writing

Third Edition

The Australian perspective means lecturers don't have to supplement the book with additional material to support students
Practical focus - includes activities and practical tasks to help students develop their PR writing skills
The resources provided in the Toolkit are used in the activities and practice tasks as examples of the tools practitioners use to research and plan for public relations strategy and to write and implement tactics
New chapters: Chapter 1: Digital Features highlights the challenges and opportunities of contemporary journalism. Chapter 14: Investigative Journalism introduces students to investigative journalism and the benefits of being able to discover untold or hidden stories and information
Part C: Reviews is devoted to the diversity of writing reviews for an increasingly digital audience

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