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Published: 01 May 2014

288 Pages


ISBN: 9780195578621

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This text is published by OUP Higher Education Division

Public Relations Campaigns

Second Edition

Edited by Mark Sheehan and Robina Xavier

  • Includes new profiles and industry insights from practitioners in the field.
  • Designed specifically for Public Relations campaigns and cases subjects.
  • Closely examines the importance of planning in effective campaign delivery.
  • New and contemporary case studies are included to examine campaign development and implementation processes.

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