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Published: 20 November 2019

416 Pages


ISBN: 9780190304607

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This text is published by OUP Higher Education Division


Public Relations and Strategic Communication

Karen Sutherland, Saira Ali, and Umi Khattab

  • Includes case studies, critical reflection questions, and multiple choice questions that highlight the application of theory to practice, encouraging students to test and assess their understanding
  • Emphasises campaign management and PR planning and strategy throughout to prepare students for further study, and to provide them with the foundations to be a successful PR practitioner
  • Provides industry insights through practitioner interviews that offer helpful advice about preparing for a career in PR
  • Includes tables and flowcharts to help students visualise concepts such as PR hierarchy and organisational structure
  • Takes a global approach, drawing on a variety of local and international examples, cases and stories, with a focus on the Australian region
  • Approaches public relations from a media-centred, people-focused, transcultural, and transnational perspective