Averill Elizabeth Gordon
Ideal for students with little or no background in the subject, Public Relations provides a fresh and lively introduction that relates PR theory to real-world practice. Author Averill Elizabeth Gordon--a former PR practitioner with extensive experience--includes a wide range of "Application to Industry'" case studies that show real-life PR in action. Each chapter also features "PR Tools" that demonstrate how to effectively use specific techniques. In addition, interviews with practitioners offer insight into the operation of the PR industry.