Journals Higher Education



Published: 17 March 2011

432 Pages | 100 (photos and figs)


ISBN: 9780199565740

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This text is published by OUP Higher Education Division

Chapter 1 online resources

Public Relations

Averill Elizabeth Gordon

  • Takes a UK perspective, whilst including UK, European and international case studies.
  • Applies a theoretical foundation to real-life PR situations, enabling students to appreciate the issues facing PR practitioners.
  • Features interviews with practitioners to provide guidance on key issues and help students to understand the relevance to the industry.
  • Each chapter focuses on relevant PR Tools, with clarifying comments, to show PR in action.
  • 'Application to industry' section with case study provides examples of industry implementation to demonstrate the issues of real-life PR.
  • Students can progress through the book learning how to develop, implement and evaluate a public relations programme to reach the fragmented media and publics.
  • An extensive Online Resource Centre clearly linked with the text, including a learning skills portfolio detailing the skills needed in industry and how these may be applied with exercises to enable application.

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