Journals Higher Education

$94.95

Paperback

Published: 04 January 2017

456 Pages

8 x 10 inches

ISBN: 9780190201470


Also Available As:

Ebook


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Bookseller Code (04)

Public Relations

First Edition

Tom Kelleher

  • Extended case studies in every chapter show students how to apply the chapter's core concepts
  • Ethics-including coverage of the six provisions in the Public Relations Society of America Code of Ethics-are discussed in every chapter
  • "In Case You Missed It" (ICYMI) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use
  • Learning outcomes are aligned with the Universal Accreditation Board's competencies to ensure that the text is professionally relevant
  • Each chapter includes a "Voices from the Field" Q&A with a scholar, practitioner, or social media influencer
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