Journals Higher Education
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Published: 15 November 2008

316 Pages | 26 b/w line drawings, & 9 b/w photographs

ISBN: 9780199237135

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Bookseller Code (05)

Public Health Branding

Applying Marketing for Social Change

Edited by W Douglas Evans and Gerard Hastings

  • Bridges the gap between the commerical and social marketing worlds, offering valuable insights from business, marketing, and public health sectors
  • Features examples of public health brand promotions, helping practitioners understand how to conceptualize and develop public health brands
  • Provides clearly explained research designs, findings, and theoretical concepts, allowing readers to understand how brands work, and what makes them effective
  • Each chapter contains a summary of key points at the beginning, and brief conclusions at the end, allowing the reader to confirm the key messages

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