Journals Higher Education
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£45.99

Paperback

Published: 11 September 2008

320 Pages | 26 black and white line drawings, and 9 black and white photographs

246x171mm

ISBN: 9780199237135


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Bookseller Code (AJ)

Public Health Branding

Applying marketing for social change

Edited by W Douglas Evans and Gerard Hastings

  • Bridges the gap between the commerical and social marketing worlds, offering valuable insights from business, marketing, and public health sectors
  • Features examples of public health brand promotions, helping practitioners understand how to conceptualize and develop public health brands
  • Provides clearly explained research designs, findings, and theoretical concepts, allowing readers to understand how brands work, and what makes them effective
  • Each chapter contains a summary of key points at the beginning, and brief conclusions at the end, allowing the reader to confirm the key messages
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