Journals Higher Education



Published: 28 July 2016

306 Pages


ISBN: 9780199350247

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Prototype Politics

Technology-Intensive Campaigning and the Data of Democracy

Daniel Kreiss

Oxford Studies in Digital Politics

  • Presents the first comprehensive dataset of presidential campaign staffers from the 2004-2012 presidential elections in the areas of technology, digital media, data, and analytics
  • Offers the most in-depth behind the scenes, yet scholarly, account of the working of contemporary campaigns and parties with respect to technology
  • Draws together an interdisciplinary body of theory from organizational sociology, communication, political science, and science and technology studies

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