Journals Higher Education



Published: 20 November 2009

320 Pages | 25 line illus.

6 1/8 x 9 1/4 inches

ISBN: 9780195171631

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Bookseller Code (01)

Profit Power Economics

A New Competitive Strategy for Creating Sustainable Wealth

Mia de Kuijper

In this book, de Kuijper rethinks parts of economic theory itself in light of the most transformative force in the new economy (dubbed the Transparent Economy by de Kuijper), namely the vanishing cost of information and connectivity. Based on original research and illustrated with lively lessons from the experiences of the author and other successful investors and leaders, Profit Power Economics presents a step-by-step approach to build (or find) high-return enterprises and to utilize today's shifting market dynamics to influence choice and build wealth.


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