Journals Higher Education

£23.99

Hardback

Published: 12 November 2009

320 Pages

233x154mm

ISBN: 9780195171631


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Bookseller Code (AE)

Profit Power Economics

A New Competitive Strategy for Creating Sustainable Wealth

Mia A. M. de Kuijper

  • First comprehensive manual on corporate strategy in 30 years, and the first to provide an updated framework that takes into account the idea of perfect information.
  • Author has vast experience both as a Harvard educated economist and an executive at top-rated global corporations such as PepsiCo, Royal Dutch Shell, and AT&T. She also has experience as a Wall-Street executive at Bear Stearns and Morgan Stanley, and is now an entrepreneur and a consultant.
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